Any Port Strategy starts with a clear identification of the objectives of the owner, be it public or private. Objectives such as maximum employment generation, privatization, profit maximization, minimal handling cost or reduction of environmental impacts all require a different approach. The strategy development usually begins with a sound analysis of the current port performance and port competitiveness. And will be compared to the objectives set by the owners. Based on this comparison the task at hand is identified and plans/strategies can be developed to reach the objectives.

During the last few years Port Consultants Rotterdam analysed the port performance of a number of ports and port related industries, identified bottlenecks as well as opportunities to improve the performance of the ports. The studies usually start with a comprehensive data gathering phase in which desk research and interviews with key stakeholders provide a solid base for further analysis.

For the analysis the following tools can be applied:

  • Benchmark with major competitors and international world class ports

  • Market perspective and customer identification

  • Port demand and capacity analysis

  • Development of performance indicators

  • Economic cost/benefit analysis

  • Port Consultants Rotterdam Transport Efficiency Model

  • Etc.

PCR port strategy

For the analysis of chain performance Port Consultants Rotterdam developed a Transport Efficiency Model in which the performance of every shackle in the chain is expressed in terms of transport cost, time and societal (environmental) cost. The model proved to be an extremely versatile tool in analyzing the effect of improvements in port performance and hinterland transport solutions on the competitiveness of ports.

Based on the outcome of the analysis various strategic options are defined to reach the objectives set. The financial and other implications (time, environmental, employment, investment, payback period, governance model, etc) of these options are calculated and indicated allowing the client to take a well-informed decision about his/her strategy.

If you want to know more about what Port Consultants Rotterdam can mean for your port or terminal or if you have any other enquiries, please contact us!

Projects related to ‘Strategic studies’